Mobile app security service LIAPP, full-scale entry into global market with BI renewal
2024.08.26.
Changed BI to ‘Hedgehog’ character, conquering global market with friendliness and strong security
Mobile app security specialist Lockin Company (CEO: Myung-kyu Choi) announced that it has renewed the brand identity (BI) of its mobile app security service ‘LIAPP’ in order to fully enter the global market.
In order to effectively realize the mission of ‘security that anyone can use,’ Lockin Company has shaped LIAPP’s BI into a cute and friendly hedgehog character that contains the meaning of strong security. With this LIAPP BI renewal and the soon-to-be-released SaaS-based security product, the company plans to strengthen its position as a global mobile app security company beyond the domestic market.
The revamped LIAPP BI has been changed from the existing seal pattern to a hedgehog character. This reflects the fact that hedgehogs have a powerful defense mechanism that protects them from external threats with their spines, and that global users feel familiar with it while also thinking of the image of strong security. This is in line with Reapp's vision to safely protect mobile apps in various industries around the world.
Founded in 2013, Lockin Company is the operator of 'Reapp', an all-in-one mobile app security service that provides functions such as source code encryption, forgery prevention, memory protection, and rooting detection required for mobile app development. It provides security to approximately 2,200 app services around the world, including in Japan, the United States, Singapore, Vietnam, Thailand, Indonesia, Brazil, and Austria, and has been selected as a representative application security vendor by Gartner. In addition, Reapp was selected as an 'Excellent Information Protection Product' by the Ministry of Science and ICT in 2019, and won the gold prize in the mobile app security category at the Cybersecurity Excellence Awards in 2023.
Choi Myeong-gyu, CEO of Lockin Company, said, “Through this BI renewal, we wanted to convey the image of safe and convenient security, not security that is perceived as complicated and difficult,” and added, “This will be an opportunity to more clearly convey Liapp’s service vision and direction to customers, and to demonstrate trust and presence as a strong global mobile app security expert service.” Meanwhile, Lockin Company is holding the ‘Liapp Startup Program’ for startups and individual developers who are relatively vulnerable to security along with this BI renewal. Any individual or startup currently developing an app can apply as a Liapp prosumer for this event, and if selected as a prosumer, you will be provided with one month of free use of the Liapp service, as well as stability and compatibility verification services for each operating system (OS) version and device. You can apply for the ‘Liapp Startup Program’ on the Lockin Company homepage (https://liapp.lockincomp.com/ko/startup-program).
