Introduction to the application of mobile app security LIAPP for used car price data protection
As the used car market becomes digitalized, app-based used car price comparison services are growing rapidly. While it provides convenience to consumers and new opportunities to businesses, it also increases the risk of price algorithms or internal data being leaked to the outside.
Today, we will introduce a mobile security application case of a used car platform company that effectively responded to these risks. This company safely protects important data by applying code encryption and SSL Pinning through a mobile security service called **LIAPP**.
Why does used car price data need protection?
The core of a used car app is ‘accurate and reliable price information.’ In order to create this data, complex algorithms and internal databases that reflect transaction history, region, model year, mileage, and market trends are required.
However, if such core information is included in the app without protection, it is exposed to the following threats:
• Reverse engineering of the price algorithm
• Interception of API communication and data collection
• Mass crawling through unauthorized apps or bots
• Unauthorized data collection and imitation of competitors
This can lead to problems such as loss of competitive advantage, collapse of the revenue model, and decrease in trust.
Security application through LIAPP
To respond to these threats, the company introduced a mobile security service called **LIAPP**. LIAPP is a cloud-based service that provides powerful security features with just a simple SDK application.
Applied security features
1. Code encryption
• Encrypts code areas containing core logic and algorithms to prevent decompilation and reverse analysis
• Blocks hackers from figuring out the internal structure or replicating the algorithm
2. SSL Pinning
• Prevents man-in-the-middle attacks (MITM) by fixing certificates in the communication section with the server
• Blocks API eavesdropping and data leakage using proxy tools (Fiddler, Charles, etc.)
3. Rooting and hacking tool detection
• Restricts app execution when a rooted device or hacking tool is detected, blocking the possibility of data leakage
4. Repackaging and forgery detection
• Detects in real time whether the app has been tampered with or repackaged, and blocks execution
Changes after applying security
After applying security, the used car platform experienced the following noticeable effects:
• Reduced attempts to expose internal algorithms
• Blocked attempts to call illegal APIs
• Automatically detects and responds to attempts to analyze apps
• Reduced cases of data imitation in competing services
• Increased reliability of the platform
In particular, SSL Pinning was used to collect data from outside With crawling attempts completely neutralized, stable service operation centered on normal users has become possible.
User experience intact, security stronger
Many people worry that introducing a security solution will affect the user experience. However, LIAPP operates in a way that strengthens backend security without affecting the user UX. Security settings are easily maintained even when the app is updated, and the management burden on developers is not large.
We live in an era where digital assets are the competitiveness of a company. In particular, sensitive data such as used car prices are the core value of a business in themselves. No matter how excellent a service is, it is difficult to maintain its value if security is lax.
LIAPP is a service that can further strengthen the security of mobile apps without complex settings, helping you focus on your business without worrying about data leaks.
If you are operating a used car app or need to protect internal algorithms and data, consider introducing LIAPP right now.
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